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Former CEO responds to Musk’s derogatory remarks towards advertisers

by Joseph Mack

**Elon Musk’s Explicit Comments Spark Controversy and Response from X CEO**

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**Linda Yaccarino’s Response**

Linda Yaccarino, CEO of X, has addressed the controversial comments made by Elon Musk during a recent interview with CNBC’s Andrew Ross Sorkin. The interview took place at the 2023 DealBook Summit in New York and sparked strong reactions from both the public and the advertising industry.

In the interview, Musk lashed out at advertisers, telling them to “go f– yourself” if they attempted to blackmail him with advertising money. Yaccarino described Musk’s remarks as an “explicit point of view about our position.”

Following the interview, Yaccarino took to X to express her perspective on advertising. She emphasized that X is a platform that allows individuals to make their own decisions and positioned the platform as a powerful intersection of free speech and the business world. She also thanked partners who supported their work.

**Ad Boycott and Musk’s Controversial Statements**

The controversial interview comes on the heels of Elon Musk’s previous statements that have raised eyebrows within the advertising industry. Companies such as Disney, Apple, IBM, Comcast, and others had pulled their ads from X after Musk agreed with a social media post that contained anti-Semitic content. His comments drew condemnation from the White House, which blasted Musk for promoting “antisemitic and racist hate.”

**Yaccarino’s Mission and Musk’s Apology**

Yaccarino was hired as X’s CEO in May with the task of bringing advertisers back to the platform following Musk’s takeover in 2022. She has been working to reassure brands that they should feel comfortable placing ads on X, despite the recent controversies.

During the interview, Musk expressed regret for his inflammatory comments on the platform and apologized for his actions. However, X responded to CNBC’s request for comment with an automated response, and companies such as Disney, Apple, and IBM did not immediately respond.

**Conclusion**

The recent interview with Musk and the response from X’s CEO, Linda Yaccarino, have sparked significant controversy and reactions from the advertising industry. The ongoing challenges surrounding Musk’s statements and the efforts of X’s leadership to rebuild trust with advertisers continue to be at the forefront of industry discussions. The future response and actions from advertisers and the platform itself remain to be seen.

In light of these events, all eyes are on the fallout from Musk’s interview and the impact it may have on X and the broader advertising community.

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